House of Fraser shuns traditional advert with Justin Bieber's choreographer. Sainsbury's cast the much- loved children's book character Mog as the star of its Christmas campaign, whilst John Lewis unveiled a tear- jerking story of a young girl trying to send a message to a lonely man on the moon. But whilst the big high street retailers battle it out for the fuzziest festive ad out there, House of Fraser decided to rebel. The store's campaign, which is called 'Your Christmas Your Rules', aims to offer a refreshing antidote to the festive fuzzy norm with an unapologetic message all about challenging tradition and banishing the bland. House of Fraser has unveiled its Christmas advert, which shuns the traditional festive cheer and instead offers an antidote to the usual festive fuzz.
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Inspired by the notion that the best Christmases come with people’s own traditions, the advert flips convention on its head with a series of audacious and fashionable alternatives. Made with creative agency 1. Feet & Rising, the high- energy, hip hop style ad is set to the track ‘You Don’t Own Me’, sung by up- and- coming artist Grace, featuring G- Eazy. The advert, which is packed with some impressive dance moves, is directed by award- winning Californian filmmaker, Ace Norton, who has helped make music videos for Jennifer Lopez and Scissor Sisters. Choreographer Parris Goebel, who has worked with Beyonce, Jennifer Lopez and Nicki Minaj, and most recently on Justin Bieber’s new music video, Sorry, helped stage the moves. The store's campaign, which is called 'Your Christmas Your Rules', aims to offer a refreshing antidote to the festive fuzzy norm. The store's hip hop style ad comes with an unapologetic message all about challenging tradition and banishing the bland. The advert flips convention on its head with a series of audacious and fashionable alternatives. The ad features an alternative array of characters, including a tough biker heroine, a table full of riotous diners and a crew of hip hop dancers kitted out in the season's latest trends. A spokesperson for the agency said: 'Everyone has their own traditions and quirks at Christmas.
The idea of Your Christmas, Your Rules encourages the nation to embrace these quirks. 'This isn’t about a postcard perfect December - nor is it anti- festive - we simply wanted to do something that would cut through the usual jingle bells.' Speaking about the ad, which will be premiered on November 1. Instagram, ahead of its TV launch on November 1. This time of year is all about inspiring our customers to curate their own fashionable and bespoke Christmas, free from stress and brimming with ideas and individuality.'Challenging the norm is exactly what we’ve tried to capture in this year’s multi- channel campaign and we hope it will encourage people to think far more openly and creatively this festive season. I think it’s a campaign like no other.’ Inspired by the notion that the best Christmases come with people’s own traditions, the ad is full of fashionably alternative characters The ad features an alternative array of characters, including a table full of riotous diners. There's also a crew of hip hop dancers kitted out in the season's latest trends with pastel hued hair. A spokesperson for the agency said: 'Everyone has their own traditions and quirks at Christmas. The idea of Your Christmas, Your Rules encourages the nation to embrace these quirks'House of Fraser isn't the first retailer to call in the big guns this Christmas.
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Boots pulled out all the stops by calling on the brains behind some of pop music's greatest ever videos for its incredible festive ad. American director Joseph Kahn, who has previously masterminded the Britney Spears Toxic, Taylor Swift Bad Blood and Destiny Child Say My Name music videos, directed Boots' offering. The 4. 3- year- old has also worked with practically every pop princess on the planet including Katy Perry, Kylie Minogue, Mariah Carey, Pussycat Dolls, Shakira and Rihanna.
Boots approached the film and music video maker to produce a festive advert and with an array of colours and Christmas sparkle, the genius certainly didn't disappoint. The director said: 'I loved this script as soon as I read it.'If that wasn't enough, the soundtrack to the advert, a unique version of 1.
Everybody's Waitin' for) The Man with the Bag, was specially recorded by Jessie J to add to the festive tone.